The annual Building a More Just Marketplace: The 2018 Rankings of America’s Most JUST Companies have been published, listing the companies that Americans most respect – and also the issues that they believe are the most important components to asses them on. Both are revealing.

The methodology is based on a poll of 81,000 people to identify the seven key issues that matter most to Americans, and these were workers, customers, products, environment, jobs, communities and leadership. The list deserves some analysis, as elements such as environment, seen as a priority to many globally, is ranked in only fourth place, with half the weighting of workers.

AS the release itself notes: “There is nothing more American than the freedom to choose, and our 2018 Rankings both start and end with the public. Based on the priorities of Americans themselves, our Rankings can help people make more informed decisions about where to invest, work, and buy, to direct capital toward companies advancing a more just future, and an economy that works for all Americans.”

Given this criteria, it is perhaps not surprising that in the top ten companies, nine are technology companies, with Microsoft coming top, with Intel and Alphabet following. Only Procter and Gamble breaking the technology monopoly, coming in at number eight.

In 2018, companies in the JUST 100, compared to other Russell 1000 peers on average: pay their median workers 26% more, are nearly two times more likely to offer flexible work hours or day care (92 per cent vs. 48 per cent), recycle 8 times more waste (41 per cent vs. 5 per cent), employ 2.4 times as many US workers and have a 5 per cent higher return-on-equity.

The top ten are: Microsoft, Intel, Alphabet, Texas Instruments, IBM, NVIDIA, VMware, Procter & Gamble, Adobe and Cisco Systems.

Full rankings here.

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