BA tries to fly a better world

British Airways has launched its new BA Better World sustainability programme, partnering with Airbus and BP.

BP will now supply sustainable aviation fuel for all BA flights between London, Glasgow and Edinburgh during the UK COP26 conference, providing a lifecycle carbon reduction of up to 80 per cent compared to the traditional jet fuel it replaces, and customers will be able to purchase sustainable aviation fuel to reduce their carbon footprint in combination with carbon offsets.

At a launch event at British Airways’ Heathrow engineering base the airline unveiled a new look for one of its most fuel-efficient short-haul aircraft, an A320neo, which it has painted in its new BA Better World sustainability colours as part of a partnership with aircraft manufacturer Airbus.

At the event the airline also showcased some of the initiatives it has introduced to improve sustainability in the air and on the ground, including switching from diesel to renewably powered electric pushback vehicles and removing weight from its aircraft by introducing lighter seats and trollies, inflight magazines and paper flight manuals. It also outlined its efforts to remove single-use plastic and source more products made from recycled materials, including its first Class duvet and World Traveller Plus amenity kits.

The carrier also announced a new BA Better World Community Fund to further the positive work it does within the UK and global communities it flies to and pledged to take positive action in many other areas of its business

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