Google outlines new sustainability commitments

Google has been in the technology hardware business for only about three years, but with increasing public pressure on large brands to promote sustainable business practices, the company’s hardware department is adjusting some business practices along the production and supply chain lines. The company intends to commit to carbon neutrality through all of its shipments by 2020. Google also intends to increase the use of recycled materials used in Google products, beginning in 2022. These new hardware sector commitments come alongside Google’s Power Project which intends to promote and install Google’s Nest thermostat, smart meters that allow the user to analyse and control their own power usage.

Google’s commitment may be coming at the cost of consumer satisfaction. Anna Meegan, Google’s head of sustainability for hardware said in an interview that the company’s supply chain carbon emissions have decreased by 40 per cent in 2018 compared to 2017, due to a reliance on ships instead of planes to transport products. This shipping method is often slower than air shipping, and Google has had problems with fulfilling demand for its Pixel smartphones in a timely manner in the past.

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