8 out of 10 millennials prioritise responsible investing

The deVere Group, an independent financial consultancy, has carried out research showing that 77 per cent of millennials cite ESG investing as their top priority when considering investment opportunities.

The global poll of 1,125 people, demonstrated that whilst traditional factors – such as anticipated returns (10 per cent), past performance (7 per cent), risk tolerance (4 per cent) and tactical allocation (2 per cent) – are important factors in millennial respondents’ investment decision-making, ESG considerations now form a core to the decision-making process.

deVere CEO Nigel Green commented: “Millennials appear to be leading the charge in socially responsible and impactful investing. They are keen to look for investment solutions that are progressive and forward-looking.”

Green predicts that the biggest-ever generational transfer of wealth – likely to be around $30trn - from baby boomers to millennials will take place in the next couple of years, thus seeing ESG investing set to grow exponentially in the 2020s.

“As responsible investing becomes increasingly mainstream, and millennials become the major beneficiaries of the transfer of wealth, we can also expect institutional investors, such as pension funds, amongst others, to pile into ESG over the next few years.” Green added.


The global poll of 1,125 people, demonstrated that whilst traditional factors – such as anticipated returns (10 per cent), past performance (7 per cent), risk tolerance (4 per cent) and tactical allocation (2 per cent) – are important factors in millennial respondents’ investment decision-making, ESG considerations now form a core to the decision-making process.

deVere CEO Nigel Green commented: “Millennials appear to be leading the charge in socially responsible and impactful investing. They are keen to look for investment solutions that are progressive and forward-looking.”

Green predicts that the biggest-ever generational transfer of wealth – likely to be around $30trn - from baby boomers to millennials will take place in the next couple of years, thus seeing ESG investing set to grow exponentially in the 2020s.

“As responsible investing becomes increasingly mainstream, and millennials become the major beneficiaries of the transfer of wealth, we can also expect institutional investors, such as pension funds, amongst others, to pile into ESG over the next few years.” Green added.

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