Unilever’s Lifebuoy in mobile phone hygiene programme

Unilever-Lifebuoy and The Power of Nutrition have launched a new partnership using mobile phones and a programme called Mobile Doctarni, a voice-based service that delivers critical health and hygiene information to mothers living in rural parts of India, where access to doctors or information is limited.

Created by Lifebuoy, this programme provides time-sensitive information to mothers depending on their pregnancy stage or age of her child, thus replacing the need for costly field visits by healthcare workers.

Alan Jope, Unilever CEO, said, “This partnership combines Unilever’s and Lifebuoy’s marketing and behaviour change expertise, along with The Power of Nutrition’s innovative funding platform, to tackle poor hygiene and malnutrition in an unprecedented way.”

In this partnership, Unilever-Lifebuoy and The Power of Nutrition are co-funding behaviour change for hygiene and nutrition using mobile technology to reach 2.7m women in India by 2021. The partnership is focusing on India, which has the highest number of stunted children in the world, but will aim to create a model that could be replicated effectively in other geographies.

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