Greenpeace ranks first for efforts to reduce plastics

Waitrose come first in the Environmental Investigation Agency (EIA) and Greenpeace table of UK supermarkets for efforts to reduce plastics across its shops and products for the second year in a row.

Waitrose reported an absolute plastic reduction of 6.1 per cent since 2017 across both its own-brand and branded ranges - the lowest plastic use per unit market share of the supermarkets. The retailer also pioneered a refillable range in some of its shops in 2019 with ‘Waitrose Unpacked’ to test demand from consumers for packaging free shopping. It has now expanded the concept becoming the first national supermarket to integrate unpacked items into its regular aisles within its shop in Wallingford Oxfordshire, rather than having a single unpacked fixture.

When Unpacked launched in Waitrose Botley Road shop in Oxford in summer 2019 it was originally intended to be an eleven-week test but following its success it has continued there and was added to a further three shops, including Wallingford, Abingdon and Cheltenham.

James Bailey, Waitrose executive director, said: “We are pleased that Greenpeace’s league table has recognised our efforts to decrease our plastic packaging and pioneer unpacked shopping, but we realise there’s more to do. We know this remains as important to our customers as it does to us so we have continued to explore ways we can do more.”

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