PureGym has worked to raise over £105,000 to support heart health charities including its charity partner the British Heart Foundation.

The UK’s largest gym operator has completed its Every Beat Counts 100k challenge to raise money for the BHF, as well as heart health charities across other countries, including the Swiss Heart Foundation, Danish Heart Foundation and American Heart Association.

Over 6,000 PureGym colleagues across the four countries embarked on a week-long fitness challenge to collectively cover 100,000km to raise money to fund lifesaving research and support.

The total fund raised includes just over £85,000 for BHF.

Across the PureGym chain, team members completed a range of physical challenges, clocking up a total of 431,000km collectively.

Notable achievements include 21km climbed in the Zurich mountains by Swiss teams; 636 miles cycled across Ireland and; a landmark walking lap around the White House; and 21km canoed by Denmark teams from Himmelbjerget to Lyngby on the Mølle Å river.

“It is an enormous achievement to have completed our Every Beat Counts 100k Challenge and to have raised such a substantial sum for heart health charities,” PureGym chief marketing officer, Stephen Rowe said.

“We recognise the pivotal role that exercise plays in supporting heart health and together our charity partners are on a mission to inspire people to improve their wellbeing and their heart health. I am hugely proud of every single PureGym team member, across four countries, for their efforts and for working together to make every beat count.”

BHF CEO, Dr Charmaine Griffiths added: "We are hugely grateful to PureGym and all the team members who took part in the Every Beat Counts 100K challenge. Their incredible fundraising efforts will help power our groundbreaking research into cardiovascular disease.

"Every three minutes, someone in the UK dies from a cardiovascular disease. Partnerships like PureGym are vital to BHF, and the dedication of its members to help us save and improve lives really does make a difference.”

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