The King’s Trust has been handed £154,000 by tech firm Adobe to help boost the digital and creative skills of up to 1,000 young people in disadvantaged areas.

The money will be used by the youth charity, which was formerly called The Prince’s Trust, to help improve young people’s employability.

This will go towards helping the charity develop skills programmes in areas where such support is lacking

It has been handed to the charity as part of Adobe’s £77m ‘Digital Academy’ initiative to improve the UK workforce’s skills in artificial intelligence (AI), content creation and digital marketing.

Adobe cites research which shows that 7.5m adults in the UK lack basic skills needed in a modern workplace, with four in five jobs now requiring digital skills. It also warns that one in seven under 24-year-olds are unemployed.

“We want AI to bridge the digital divide not widen it, and this programme will open doors for emerging professionals to succeed in the future workforce with AI literacy, content creation and marketing skills,” said Adobe’s vice president of marketing strategy and communications Stacy Martinet.

King’s Trust chief technology officer Julia Beaumont added: “Our partnership with Adobe opens the doors to exciting opportunities for young individuals to build essential digital and creative skills that are increasingly in demand.

“By combining our expertise in supporting young people with Adobe’s industry-leading tools and training, we can help more young people unlock their potential, pursue fulfilling careers, and contribute to the creative industries."

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