Aviva pledges £250,000 a quarter to charity

Aviva has unveiled a new stage in its Aviva Community Fund 2020 and is calling on small charities and community interest groups with innovative ideas to submit their projects for funding.

Using Crowdfunder to give eligible causes in the programme the chance to learn valuable crowdfunding skills and inspire support from Aviva employees and the public, the Aviva Community Fund programme is focussed on building the capabilities and skills of good causes, to drive long-term sustainable success and help charities make a life-changing impact.

The launch follows the highly successful trial of the new Aviva Community Fund programme, which was run with a select group of charities and employees. With overwhelmingly positive results and feedback, the evolved programme is now being rolled out nationwide across the UK for the first time.

As part of a unique approach to employee giving, Aviva is allocating every single one of its 16,000 UK employees an ‘Employee Wallet’ with £60 in total, which will be split across each quarter of the programme. Employee Wallet funds will be donated directly to the participating causes that matter most to them and added to funds raised externally on the Crowdfunder platform. Those causes that meet their funding target, no matter how modest or bold, will be able to withdraw their funds and get to work building stronger communities with the new backing for their clever idea.

Jude Brooks, UK Head of Corporate Social Responsibility at Aviva, said; “We believe the small charities that make the most impact are the ones given the opportunity to innovate and test new ideas. That is why with our Aviva Community Fund programme, we are focusing not only on facilitating funding for small charities with genuinely forward-thinking ideas, but also sharing knowledge from Aviva’s people and building the capabilities of causes through training and coaching. Our ambition is to enable causes to become self-sustaining over the long-term.”

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