Accenture, PwC, BT, Landsec, Reckitt and IKEA have signed up to the Employee Challenge, with the aim of inspiring 100 million employees to take practical climate actions and accelerate business leadership on net-zero.

Led by Count Us In, committed employees will make personal changes that matter in their own lives, and crucially, also be leaders of change in their business and sectors, helping create a green economic revolution.

All participating businesses provide a digital platform where employees can take personal actions in a counted and accountable way, using any of Count Us In’s platform partners. Those actions and their associated carbon impact are added up by the Count Us In Aggregator (operated by Accenture on behalf of Count Us In). Count Us In’s platform partners all offer support for employers in running employee engagement campaigns, providing a range of personal climate actions that employees can take, robust carbon calculation methodologies to capture the impact of actions, and features to motivate and inspire participation via teams, competitions and leaderboards.

Kevin Ellis, chairman and senior partner at PwC UK, said: “As part of our net-zero commitment we joined Count Us In to help support our people to play their part in tackling climate change. The scale of the climate challenge ahead of us is huge. It impacts on every organisation, in every sector, in every country and so we want and need to go further - as organisations as well as individuals. Joining Count Us In is just one of the ways that PwC UK are driving net-zero action and supporting the COP26 agenda.”

All large global businesses that have joined the Count Us In Employee Challenge have joined the Race to Zero, making public commitments to reduce emissions across all scopes in line with the Paris Agreement - halving emissions by 2030. Engaging their employees as part of the Challenge is an additional step being taken by participating businesses to engage their workforces and accelerate their business’ delivery of their organisational commitments.

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