Debenhams displays heroes

Debenhams reports that in the five years since it started supporting Help for Heroes, it has raised over £2.3m. The Manchester branch of Debenhams has also recently participated in Help for Heroes’ new 40,000 Strong campaign by giving the charity two of its windows with live mannequins in the display.

The live mannequins included five veterans and family members who have been supported by Help for Heroes, posing alongside Manchester fashion and lifestyle influencers. Together, they raised funds and awareness of the work Help for Heroes does to support wounded and sick servicemen and women, while encouraging people to buy one of Debenhams’ Help for Heroes fashion products either instore or online, with all profits from these purchases going directly to the charity.

This activity demonstrated the retailer’s continued support for Help for Heroes, ‘doing its bit’ to help the charity build awareness of the campaign which features an installation of 40,000 model soldiers on display in the Arndale Centre in Manchester. This represents the number of people from the Armed Forces who have been medically discharged in the past 20 years.

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