Deliveroo renews partnership with food charity

Deliveroo has announced an extension to its partnership with food poverty charity Trussell Trust for a further two years.

The partnership was originally for two years and launched in 2022.

Through the link up customers of Deliveroo can donate to the charity via its app.

To mark the contract extension, the delivery firm and charity have released details of a survey showing an increase in giving among Generation Z donors compared to other ages.

One in three Generation Z donors have increased the amount they give to charities over the past two years, compared to just one in six across all age groups, according to the survey of 2,000 adults.

The survey suggests that an increase in digital payment options, including via apps and contactless, is a factor for an increase in giving among this tech-savvy younger generation.

It found that two thirds of this age group, of 18- to 24-year-olds, would be more likely to donate to a charity in an app they already use. This is more than twice the rate among all ages, which is less than three in ten.

In addition, a quarter of Generation Z donors say they would typically pledge money via a social media link, compared to less than one in ten among all ages.

Nearly one in three Generation Z donors say they ranked speed and convenience as the most important factors when donating.

“As this new research shows, the knowledge and technology that Deliveroo brings to our partnership is crucial in helping us reach younger audiences and make it as easy for them to donate in a way that suits their lives,” said Trussell Trust director of public engagement Sophie Carre.

“Over the last two years, Deliveroo’s support has meant that food banks across the UK have been able to provide not only emergency food but also vital services that help lift people out of poverty and reduce the likelihood of them needing to seek help again.”

Deliveroo chief executive Will Shu added: “I’m proud to be renewing our partnership with the Trussell Trust to raise vital funds for people facing hardship. Not only will the donations from our fantastic customers go to support its national network of food banks, it will also fund vital support services for those in need.”

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