Direct Line Group donates £250,000 to Mind

Direct Line Group announced a Community Fund in April this year, designating £3.5m to provide immediate support to people in need throughout the UK. As part of that fund, Direct Line Group has announced donations of £100,000 to Mind’s Infoline and £150,000 to the charity’s emergency fund.

Direct Line Group, with its eponymous brand along with other brands Churchill and Privilege, NIG and Direct Line for Business formed a partnership with Mind in England several years ago and has supported it throughout the crisis. In 2018 DLG employees supported the charity by taking part in a retail challenge, where teams competed against each other to raise the most money for the MIND shop they worked in.

Vicky Wallis, chief people officer at Direct Line Group, said: “We had pledged to raise £100,000 for Mind’s Infoline through colleague fundraising in 2020 but due to the pandemic, all on-site fundraising activity was cancelled. At a time when anxiety and isolation were as abundant as the virus itself, we knew it was the right thing to do to fulfil our commitment.”

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