New tool to measure circularity

The Ellen MacArthur Foundation has launched a digital measuring tool which gives companies a comprehensive picture of their circularity across all operations.

Developed and tested with 30 companies from the Ellen MacArthur Foundation’s network, including BASF, Enel, IKEA and Unilever, Circulytics uses company-level data, with applied insights and analysis from the Foundation to highlight opportunities for innovation, while allowing companies to track their progress.

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