Environment Agency takes on greenwashing

A project to establish standardised metrics to measure environmental performance of the food and drink sector has been launched by the Environment Agency.

Working in partnership with the Institute for Manufacturing at the University of Cambridge, Scottish Environment Protection Agency, Northern Ireland Environment Agency, Waste and Resources Action Programme and the British Standards Institute the project is aiming to make it simpler for businesses and for the public to understand the environmental performance of companies in key areas such as greenhouse gas reduction and resource efficiency.

As a result, it is hoped that the clearer labelling will incentivise companies toward greener manufacturing processes and business operations helping to tackle climate change.

Project lead Becca Tremain, of the Environment Agency, said: “One of the big challenges for food businesses trying to mitigate climate change is how to communicate their environmental performance that goes beyond legal compliance effectively and efficiently. Different food businesses have developed and adopted various environmental metrics and it can be time-consuming for food businesses to collect data from different supplier systems.”

The partnership will be working with IEMA, the Institute of Environmental Management and Assessment, trade associations and private sector organisations including Sainsbury’s, Nestle, Cranswick, 2 Sisters and Vitacress to understand and ensure the feasibility of the metrics.

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