Following the announcement by Jaguar, Ford is the latest car maker to pledge to be all electric, saying that by mid-2026, all of its passenger vehicle range in Europe will be zero-emissions capable, all-electric or plug-in hybrid; moving to all-electric by 2030.

Ford’s drive to a fully electric future is being spearheaded by a $1bn investment in a new electric vehicle manufacturing centre in Cologne; company’s first European-built, volume all-electric passenger vehicle for European customers will roll off the lines in Cologne starting in 2023.

Ford’s strategic alliance with Volkswagen and its Ford Otosan joint venture providing cost-effective vehicle development and sourcing is a key component and demonstrates the trend for traditional manufacturers to share costs and technologies.

Ford and Google also announced recently the establishment of a new collaborative group, Team Upshift, to drive disruptive, data-driven opportunities.

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