HP commits $200m to sustainable solutions

HP has committed $200 million over five or more years to develop water-based ink technologies for printing digitally on corrugated packaging and textiles.

“Investing in water-based solutions that meet market needs and the increasing sustainability requirements of graphics customers is expected to propel business growth for HP,” says Santi Morera, general manager and global head of graphics solutions, HP Inc. “We will be dedicating resources toward continued innovation and industry disruption to accelerate safer, simpler and more sustainable water-based printing technologies that meet the quality, performance and economics needed by these markets.”

While executing plans for transforming the textiles market, HP is mindful of the technology options from both the traditional analogue and digital perspectives. As such, HP is collaborating with the textile industry in order to make the right choices for water-based digital platforms.

HP believes that investing in water-based ink solutions for the corrugate and textile printing markets will have beneficial effects along the entire product lifecycle, for the people who operate our printing systems, for the end users of the printed product, and ultimately for the final reuse, recycling, or disposal of that product.

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