Hubbub and Starbucks’ Bring It Back Fund has awarded over £1m in grants to six innovative projects to boost reuse. Each pilot project will tackle a different way to test and learn how to shift people’s habits to use alternatives to single-use packaging through behaviour-change incentives, research projects, new technology, the expansion of existing successful reuse systems, or developing entirely new service models.

The six pilots include removing single-use packaging from a street food market in London, the first of its kind in the UK; trialling behaviour change initiatives within diverse communities in Peterborough, such as a loyalty programme, and trialling a coffee cup reuse system with tourists for the first time in one of the most beautiful rural areas of Scotland.

The awards are a development of the Bring It Back Fund which is supported by Starbucks’ 5p cup charge, applied when a customer chooses to use a single-use paper cup. Introduced voluntarily in 2018, Starbucks has donated all funds to Hubbub to support sustainability efforts and waste reduction.

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