Supermarket Lidl UK and NSPCC have announced a new partnership that help the charity to reach one million primary school children with crucial advice on how to stay safe from abuse.

Lidl will aim to raise over £3 million in three years for the NSPCC’s Schools Service to reach every primary school with assemblies and workshops. The partnership represents NSPCC’s first with a major supermarket, and follows a vote by Lidl’s employees. In addition employees can volunteer with the NSPCC to see the work the charity does with children and teenagers first hand.

Christian Härtnagel, CEO of Lidl UK, said: “We are in a position to give back to those local communities by enabling the NSPCC to expand its Schools Service to every primary school in the UK. This isn’t just a commitment from the business, but one from all of our employees who voted for our new charity partner.”

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