Supermarket chain Morrison’s has named Marie Curie as its new national charity partner.

The link up gets underway this Christmas when the charity will receive 5% of the proceeds from the sale of the retailer’s festive sandwiches.

This “festive on-pack donation” will also feature on the retailer’s Christmas themed cakes and biscuits.

Morrison’s says the palliative care charity has been selected as it shares its “ambition to improve end of life care for local communities” as one in four people in the UK dies without the care they need at the end of their life.

It is hoped that the partnership will raise £15m over the next three years.

“Morrisons and their customers’ generous donations from their Christmas sandwich purchases and across a range of sweet treat products will get us closer to hitting our partnership target of £15 million over the next three years,” said the charity’s chief innovation, income and engagement officer Maria Novell.

“This will help us spread as much care, comfort and joy to our patients and their loved ones as possible.

“Our goal is to help everyone get the best, most comfortable end of life care possible, whatever the illness, wherever they are.”

The supermarket’s buying manager of food to go Hannah Moore added: “We’re encouraging our customers to pick up a treat, knowing they will also help people in need during the festive season”.

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