Patagonia raises $10m for the Planet

Patagonia, the outdoor apparel company, has helped raise $10m in donations for 1,043 grassroots environmental organisations in 17 days.

On Black Friday, Patagonia committed to match individual donations made between 29 November and 31 December 2019, to a $10m limit, and that figure has now been met, meaning that environmental NGOs will benefit from an additional $20m.

Donations were made through Patagonia Action Works, a platform that connects individuals with over 100 environmental NGOs to take action on the most pressing issues facing the world today. Almost all of these NGOs received at least one donation, with the most successful group receiving more than €70,000 from community giving, to be matched by Patagonia.

In addition to its $10m donation match, Patagonia will donate, as it has for more than 30 years, one per cent of its 2019 sales to nearly 1,200 grantees. To date, the company has donated more than $110m to non-profits working on environmental problems facing communities and the planet.

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