Prince Charles will use the World Economic Forum Annual Meeting on 22 January to make a plea to business leaders to help lead the transition to a more sustainable economy.

During a proposed keynote speech, the Prince will officially launch his Sustainable Markets Council, an initiative to bring together leading individuals from the private, public sectors and NGOs to help decarbonise the global economy and ensure investment is being made in critical.

The Council was established in September 2019 as an advisory body of public-private-philanthropic leaders with a clear commitment to sustainability, and the World Economic Forum launched the ‘Building Sustainable Markets Initiative’ guided by the Sustainable Markets Council in partnership.

Sustainable Markets are designed with the intent to ensure the economy operates in favour of people and planet while contributing to growth and prosperity. A Sustainable Market is a profitable market-place that generates long-term value through the balanced integration of natural, social and financial capital.

The proposed official launch comes just after Prince William launched a new award, the Earthshot prize, to encourage innovation to help combat climate change.

Share Story: