Sky Media, the advertising sales arm of Sky has launched a scheme, SME100 to help the UK’s SMEs during the current crisis by donating £1m worth of TV advertising campaigns to 100 businesses.

Open to SMEs that have been running for at least one year in the UK with up to 50 full time employees, businesses can nominate themselves or be put forward by their customers.

Sky Media wants to reward the businesses that are demonstrating true resolve and ingenuity. Businesses of all types are adapting to the current climate but can further thrive with the extra exposure TV can deliver.

“Businesses up and down the country are facing some of the hardest trading conditions in recent memory,” said David Sanderson, director of AdSmart Local & Development at Sky Media. “We want to help our nation’s SMEs where possible by giving access to highly relevant audiences via AdSmart totally for free.”

Creative execution of the ads will be supported by local creative agencies and through an exclusive partnership with Shutterstock. Shutterstock will assist the 100 businesses by providing complimentary access to high-quality images, video and music to aid the creative process and effectively tell their story with engaging content. In doing so, the SME100 and Shutterstock will enable local creative agencies to produce broadcast-ready, 30 second ads remotely and cost-effectively and will bring further investment into local and smaller creative industries.

Share Story: