Sounds of nature streaming service aims to raise £32m for conservation projects

A streaming service initiative aims to raise £32m for conservation projects globally through making the sounds of nature available on platforms such as Spotify.

Called Sounds Right, it is being launched by the Museum for the United Nations – UN Live and.

The tracks involve the “pure nature sounds or human artists featuring nature” and royalties from the music will be disbursed among conservation initiatives.

It is hoped that 600m people worldwide will access the tracks, generating more than £32m in revenue for nature conservation projects.

“The Sounds Right launch will break new ground by presenting nature as a music artist, and by having created a new credible and scalable innovative finance mechanism to capture music royalties and distribute them to high-impact conservation projects around the world,” said organisers of the initiative.

At the time of writing on Spotify the initiative has almost 634,000 monthly listeners. The most popular track, with 828,118 listens, is the sound of falling water on a track called Victoria Thunder Beats.

Another popular track, called Queensland Rain Rhythms, has more than 805,000 listens.

“Sounds right is a groundbreaking music movement,” added Melissa Fleming, United Nations under-secretary-general for global communications

“It unites people around the world in a shared commitment, recognizing the intrinsic value of nature. together, we must act now to protect our planet for our common future.”

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