Following the announcement of Starbucks $1bn Sustainability Bond, Starbucks has joined the World Wildlife Fund (WWF) and the Ellen MacArthur Foundation as a principal member in the new ReSource Plastic programme.

The new programme seeks to help companies align their large-scale plastic commitments to specific activities, which help further those commitments from aspiration to meaningful, measurable action. Six of the world’s leading companies, including Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks, Tetra Pak and The Coca-Cola Company have signed on as Principal Members.

“ReSource is designed to identify the concrete changes that will make the biggest impacts in reducing a company’s plastic pollution footprint,” said Nik Sekhran, chief conservation officer, WWF. “To get closer to our goal of no plastic in nature will take nothing short of transforming the entire value chain. With ReSource, companies now have access to more advanced tools to maximise, measure and multiply their commitments to make this a reality.”

Share Story: