Consumers willing pay more for electric rides

More than half (52 per cent) of taxi and Uber customers in seven European countries are willing to pay extra for a zero-emission ride, according to a new online YouGov poll published by the NGO campaign #TrueCostOfUber.

This is especially true with young people who use Uber services more frequently with six out of ten people (60 per cent) aged 18-24 surveyed saying they are willing to pay more.

The survey comes as Nissan and Uber have signed deal for up to 2,000 all-electric cars, manufactured in Sunderland, to be made available for drivers. Uber has said that it wants all the drivers in London, around 45,000 drivers, to be fully electric from 2025.

Launched in January 2019, Uber’s Clean Air Plan aims to tackle air pollution by helping drivers upgrade to an electric vehicle through the introduction of a Clean Air Fee – 15p a mile is added on to all London journeys, with all money going to drivers to support the cost of moving to an electric vehicle. In the first year, Uber has raised £80m to support the transition to electric vehicles, with more than £200m expected to be raised over the next few years.

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