Veolia has become the first company to join the On-Pack Recycling Label (OPRL) programme under the recently introduced waste management company membership category.

Veolia now joins over 540 businesses using the labelling system to engage their customers in recycling and its membership now means the company's customer base can access a fully aligned service on the recyclability and labelling of their packaging as part of the OPRL membership.

Tim Duret, technology and organics director, Veolia UK and Ireland said: “From my perspective with a long involvement in the recycling sector, it’s really encouraging that the whole value chain is now coming together to overcome the barriers to creating a true circular economy for packaging. As new members, we're delighted to contribute to OPRL’s development of the labelling scheme and its expanding range of tools that genuinely reflect the UK recycling capabilities and challenge us all to do better.”

Over the last decade Veolia has worked on key projects to advance the collection and recycling of materials and helped global manufacturers to design packaging that can be more easily recycled. This has been supported with the development and commissioning of new infrastructure to capture and recycle more materials including 300 million plastic milk bottles, 100 million coffee cups and transforming 60,000 tonnes of glass bottles and jars into home insulation.

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