Through a new partnership in the US, Burberry and The RealReal hope to support and promote the benefits of a circular economy for fashion by encouraging customers to extend the life of their products through resale.

Recently identified by EcoAct as one of the most improved companies in the FTSE100 for sustainability (see earlier story) Burberry is continuing to drive ahead in with its commitments to the circular economy.

“Leading the way in creating a more circular economy for fashion is a key element of our responsibility agenda,” commented Pam Batty, VP corporate responsibility, Burberry. “Through this new partnership, we hope to not only champion a more circular future but encourage consumers to consider all the options available to them when they’re looking to refresh their wardrobes.”

Also, building on their shared ambition to make fashion circular, Burberry and The RealReal have made a donation to Materials for the Arts to support its outreach initiatives including free field trips for students, warehouse operation improvements, public programming, and professional development for educators to encourage creative reuse and environmental sustainability.

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