Study asks if business in doing enough

A study, commissioned by the Greg Secker Foundation and conducted by YouGov has revealed that 41 per cent of people think UK businesses should be doing more for charity, and over half of them (54 per cent) say they should be required to do so.

Perhaps a surprise is that donation is not the first option, with offering pro-bono services that map back to the business’ specific area of expertise was the most popular option with 25 per cent of respondents wanting to see more of this, closely followed by donating more (24 per cent) and upskilling members of the community 21 per cent.

The research of 2,000 British consumers also found that if consumers know a business is donating 5 per cent or more of its annual profits to charity, then nearly 1 in 5 would recommend the company to their friends and family, while a fifth (20 per cent) would use them over competitors. Over two fifths (43 per cent) would also have a more positive opinion of the company.

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