According to estimates each UK citizen emits, on average, eight tonnes of CO2e per year, meaning that each person should plant 650 trees to fully offset their environmental impact.

The estimates come from the Tribaldata App, that matches carbon use and reforestation, currently concentrated on Madagascar, where in addition to its benefits for climate change, employment is provided to the local economy.

Tribaldata offers climate coaching, where individuals can measure their personal carbon footprint and become aware of their individual responsibility towards the planet, receive recommendations to minimise their footprint and plant trees to offset and neutralise their impact. So far, the App has more than 12,000 users who have made it possible to plant more than 87,000 mangroves, with an absorption capacity of more than 1,000 tonnes of CO2 per year.

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