Hubbub is launching Reuse Systems Unpacked, a report based on research funded by Bunzl and involving in-depth interviews with 40 organisations and individuals in the sphere of reusable food and drink packaging, including Tesco, DEFRA, Just Eat and Abel & Cole. The report provides recommendations on how reusable packaging systems can work and what needs to happen for such systems to be used by consumers and become mainstream.

Hubbub also commissioned polling to gather public opinion on the motivators and barriers to individuals engaging in reuse systems for food and drink packaging. This survey of 3,000 people showed a clear public appetite to cut down on single-use plastics, with 67 per cent of people saying they want to reduce the amount of single-use packaging they use when buying food and drink products. Also, 73 per cent think more needs to be done to make it easier to use reusable alternatives and 67 per cent said they’d be open to borrowing and returning a reusable container for groceries.

The poll also identified the main motivators and barriers to people using reusable packaging schemes for food and drink. Price is the main motivator with two out of five people saying that being able to use the reusable packaging scheme for no extra cost would encourage them. Earning rewards or discounts for using a scheme, as well as knowing that it reduces waste and is better for the environment than single use packaging, would encourage 38 per cent of the public.

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