Vinted has formed a partnership with Oxfam for a 'star-studded' second hand fashion show at London Fashion Week later this year.
The pair will collaborate as part of Oxfam's Second Hand September campaign.
Oxfam will open London Fashion Week with a line-up of famous faces showcasing pre-loved clothing.
Following the event, all outfits on the catwalk will be available to buy on Vinted via Oxfam's online wardrobe shop.
Vinted's mission is to make second-hand first choice worldwide; a goal that is already gaining momentum as second-hand shopping via the platform has surged in popularity.
The platform's senior director of sustainability Marianne Gybels said: “Second-hand is a growing megatrend that helps to spark essential conversations about breaking the norm when it comes to shopping and fashion consumption.
"Vinted aims to make pre-loved clothing easy and accessible to everyone and everywhere. Partnering with Oxfam for Second Hand September is a fantastic opportunity to advance our shared mission. Together, we can collectively champion the tremendous potential of pre-loved fashion and inspire people to embrace second-hand choices, fostering a shift towards more circular behaviours.”
Oxfam's strategic communications lead Kehinde Brown added: “Oxfam are thrilled to have Vinted as our partner for our Style for Change fashion show, as part of our Second Hand September campaign this year. Together, we are on a mission to make second-hand fashion mainstream, so it is a wonderful and authentic pairing.
“Our fashion show will be the ultimate display of sustainable fashion, which we hope will inspire people to discover the joys of second-hand clothing. Vinted has captured the mainstream and championed pre-loved fashion like no other online marketplace has, so we can’t think of anyone better to be partnering with to help prove that second-hand does not mean second best and that by embracing pre-loved clothing, individuals can express their personal style while contributing to a larger cause.
“As well as inviting people to shop more consciously to help our planet, Vinted’s support will help us continue to raise money for Oxfam’s life-saving work to tackle poverty and inequality across the world.”
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