Vodafone and media group Global are collaborating on a six-month campaign to raise awareness of digital exclusion, following Vodafone’s recent commitment to connect one million people by the end of 2022.

The campaign, titled everyone.connected, will run across Global’s full advertising portfolio which includes the UK’s commercial radio stations, posters and DAX, the digital advertising exchange platform.

The pandemic has highlighted the scale of digital exclusion, with the greatest impact felt by the most vulnerable in society. In the UK, 1.5m households, or approximately 6 per cent of the population, are living without internet access.

The everyone.connected campaign will highlight numerous ways for the nation to get involved to help tackle digital exclusion. This includes donating pre-loved phones, tablets or laptops for redistribution to young people and families who need them via Vodafone’s Great British Tech Appeal. People who don’t have devices to give away can support the campaign by making a cash donation to Global’s Make Some Noise which supports small charities across the country including projects providing access to technology and digital skills training.

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