A new coalition of private sector, public sector and civil society representatives, including Arcadis, Electrolux, Engie, Kohler, Procter & Gamble, and Suez and assembled under the name of the 50L Home Coalition.

The Coalition will advance policies, technologies and cross-industry collaboration to drive responsible water consumption in residential households and commercial buildings as a strategic lever to transform urban water management.

Convened by the 2030 Water Resources Group (2030 WRG), World Business Council for Sustainable Development (WBCSD) and the World Economic Forum, the Coalition seeks to reduce average domestic water consumption to 50 litres of daily water use per person.

Seventy percent of the world’s 20 megacities already experiencing water scarcity or drought conditions - disrupting business, threatening health and exacerbating inequalities - and in addition an estimated 16 per cent of total energy use in the home is related to water.

The Coalition will collaborate across four key pillars to accelerate progress towards United Nations Sustainable Development Goals 6 (clean water and sanitation), 12 (responsible consumption and production) and 13 (climate action).

“Our brands reach five billion people around the world, and with this scale comes a responsibility to continue innovating our products to help save energy, water and natural resources,” said Shailesh Jejurikar, CEO, Fabric and Home Care, Procter & Gamble and co-chair of the Coalition. “We need unprecedented collaboration between businesses, government and civil society to make 50 litres of daily water use per person a reality.”

Link to 50L Home Coalition.

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