The Marine Conservation Society (MCS) and supermarket chain Waitrose are jointly creating a series of events to get more people cleaning and recording litter from England's beaches and rivers.

Waitrose is donating GBP500,000 from its carrier bag funds to help MCS who will organise around 1,000 beach and river clean-ups during 2017/18.

MCS has worked with Waitrose previously on its sustainable seafood programme, and it has partnered with the supermarket because of its commitment to the environment. Earlier this month, the retailer announced that all of its own-label packaging, across all food categories, would be widely recyclable, reusable or home compostable by 2025.

The Waitrose Beach and River Clean-up series will be launched at the MCS's Great British Beach Clean event on 15 September. The MCS Great British Beach Clean is a 'citizen science' project that, in 2016, collected 268,384 individual items of litter at 364 events employing 6,000 volunteers.

Share Story: