A coalition global consumer goods companies are to trial reusable, refillable packaging as part of a new scheme that aims to change the world’s reliance on single-use packaging and disposable waste.

The Loop scheme, run by the recycling company TerraCycle, is a global packaging and shopping circular solution which aims to improve the environmental performance and convenience standards compared to current e-commerce solutions through packaging that is collected, cleaned, refilled and reused. Loop also offers the option to collect used products from consumers’ doorsteps for further recycling or reuse.

Announced at the World Economic Forum Annual Meeting in Davos, Switzerland, Procter & Gamble, Unilever, PepsiCo, Coca-Cola, Nestlé and Danone have committed to run a pilot scheme. Initially, the scheme will be trialled in New York and Paris, but if successful the scheme will be rolled out globally.

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