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Motor racing and protection of the environment are seldom placed in the same sentence, but UN Environment is backing the all-electric Formula E series in a global partnership to improve inner-city air quality by promoting alternative energy solutions and electric vehicles.
A study on brand awareness has found that 40 per cent of consumers are completely abandoning brands that don’t make a positive impact on society.
During Dementia Awareness Week (15-21 May) British Gas has announced that over 10,000 employees have now received bespoke training to help support customers with dementia.
Congratulations to the winners, and all those shortlisted, at last night’s Better Society Awards. As corporates and companies strive to create a better place, whether through community action, innovation or commerce, the fruits of these efforts have been recognised.
The average person in Britain makes 15 decisions on autopilot a day according to a Marks & Spencer funded study, with ninety-six per cent of people admitting to making choices with really thinking about them.
Tonight the winners for 2017 will be announced, and tomorrow we will be able to list these. So until then we wish all the entrants in this outstanding year the best, and again note that even making the shortlist is a celebration of the work being done to help create a fairer and better society.
The 71st President of the United Nations General Assembly, HE Peter Thomson, has called upon the American Association of Advertising Agencies to help protect the oceans. At the Association’s ReSolve conference he urged participants: “If we are to ensure a bountiful planet for ourselves and future generations, the time for action is upon us.”
Fashion retailer ASOS has announced that sales have increased by 38 per cent in the six months to February 2017 and £27.3 million in pre-tax profits, but according to the Reputation Institute, having had one of the best reputations on the high-street fashion industry in 2016, it seen its reputation tumble in 2017 due to work practices
The LEGO Group is using Batman to engage children with environmental and social issues, launching a digital campaign with a video starring Batman (Will Arnett) and his butler Alfred (Ralph Fiennes), discussing a range of social, environmental and playful learning activities around the world.
The Ethisphere Institute, the US-based ethical benchmarker, has announced its 2017 World’s Most Ethical Companies list, containing 124 companies across five continents and 19 countries.