With the Environmental Select Committee calling for a 25p ‘Latte Levy’ on disposable coffee cups, Starbucks is partnering Hubbub to trial a 5p cup charge in over 20 central London stores.

The trial will investigate the impact of a charge on customer behaviour, and the revenue donated will be used by Hubbub to run a comprehensive behaviour change study, broadening understanding on how further encouragement can be created.

The partnership will provide on-the-ground evidence on the impact of the proposed charge and will help the Government respond to the Select Committee’s recommendation.

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