Consumers can now give to their chosen charity by converting their loyalty points and rewards into a digital monetary donation. Following a successful pilot, technology company For Good Causes has released the scheme with additional brands.

The platform unites hundreds of brands and retailers with more than 20,000 charities, enabling millions of consumers to donate their loyalty and reward points to causes that are close to their heart.

Crispin Rogers, CEO of For Good Causes, says: “On average we have around six loyalty cards each in the UK and more than half of us don’t use all our points and rewards. This means over £7bn worth of unused rewards are sitting around doing nothing, whilst millions more are being earned every day. Imagine if we could recycle just some of that value and turn it into a force for good, helping UK charities continue their amazing work.”

Joining the For Good Causes platform are BP; the Koin Rewards App with brands like Neals Yard, Able & Cole, Ecotricity, Elvis & Kresse and 40 other eco-friendly and sustainable merchants; Rakuten which enables consumers to shop and earn rewards at many high street brands like Morrisons, House of Fraser, Curry’s, B&Q, Superdrug, Monsoon, SuperDry and Ted Baker. The new brands join existing partners such as Vodafone, Quidco, Pure Planet, Yulife, Perkbox, Sodexo, Gift Cloud and WeGift.
For Good Causes is partnering with some of the UK’s major charities to create greater awareness of this new way to give. Charity partners participating in the launch include Macmillan Cancer Support, Great Ormond Street Hospital, Combat Stress, the Trussell Trust and NHS Charities Together.

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