Jaguar Land Rover CEO Thierry Bolloré has revealed his vision of the carmaker over the coming years, including e electrification of the entire range.

The new global strategy, called Reimagine, will start a journey to the company becoming a net-zero carbon business by 2039 and all Jaguar and Land Rover cars will be available in pure electric form by end of the decade, with the first all-electric Land Rover model in 2024. By 2030, in addition to 100 per cent of Jaguar sales, it is anticipated that around 60 per cent of Land Rovers sold will be equipped with zero tailpipe powertrains.

The company also aims to achieve net-zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.

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