The LEGO Group has joined the Ellen MacArthur Foundation in a three year membership that will focus on four key areas; working with the Foundation’s network of businesses, experts and policymakers to accelerate the transition to a circular economy, inspiring circular design across the toy industry and beyond, expanding the circular services and products the LEGO Group offers, and teaching children about the circular economy through play.

Speaking about the membership Tim Brooks, VP of environmental responsibility at the LEGO Group, commented: “Everything we do at the LEGO Group is centred on the child, and our sustainability ambitions are no different. We focus on building a better planet for future generations which includes protecting the world’s natural resources. Becoming more circular is key to us achieving this.”

The LEGO Group has already made progress towards becoming a more circular business with the roll out of LEGO Replay in the US. The programme accepts LEGO bricks that are no longer in use by fans and donates them to not-for-profit organisations that ensure children can access play.

Following the outbreak of COVID-19, LEGO Replay supported distance learning among first grade classes in underprivileged areas across the United States. Each student was given individual LEGO brick boxes that could be used to facilitate online learning through play in school, afterschool and online camp settings.

The LEGO Group’s ambition is that by 2025, all packaging will be made from renewable or recycled materials, which will then be recyclable in turn. By 2030, it aims to make all core products using renewable or recycled resources, generating little or no waste in their production.

Share Story: