An alliance of global corporate donors including Pets at Home, Petplan, Purina Petcare, Lily’s Kitchen, and Mars Petcare and national animal charities have come together to help feed pets in the face of the cost-of-living crisis.

Dogs Trust, RSPCA, Battersea, and Cats Protection are working together with industry body UK Pet Food to secure food from pet food manufacturers. The initiative was instigated by pet insurer Petplan, and the alliance will help redistribute pet food to FareShare’s network of 9,500 charities.

To date, the programme has received 43,621Kg of pet food, the equivalent of over 304,000 meals for pets across the UK.

Lindsay Boswell, CEO of FareShare, said: “The cost-of-living crisis is having a disproportionate impact on people already struggling to make ends meet. We’re incredibly proud to be working with these animal welfare charities and their pet food partners so that people won’t have to choose between feeding themselves or their pets during what is a challenging time for many.”

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