Lenovo customers can opt to offset carbon emissions of its Think branded products at the point of purchase as part of the company’s new CO2 Offset Services initiative.

Lenovo first launched the programme as a pilot in the Nordics at the beginning of 2020 and will now roll out the programme across Europe, Middle East and Africa as well as Asia Pacific and North America with business customers able to contribute to specific UN approved ecological projects and offset an equivalent amount of emissions. So far more than 26,000 tonnes of carbon dioxide have been offset from the pilot.

Lenovo CO2 Offset Service works by factoring in emissions produced from the manufacture and shipping of each individual product, as well as those for up to an estimated typical five years of usage. This amount is then offset through one of many partner initiatives.

“What’s unusual is our micro, rather than macro approach here,” noted Thilo Bayerlander, director Lenovo EMEA Services Sales. “We’ve crunched the numbers and can say with confidence what carbon impact the individual product you buy will have. You can then simply choose to offset this PCF [product carbon footprint] at the point of purchase.”

As part of a wider green offering, Lenovo has worked with German insurance company LVM Versicherung to supply 4,000 new ThinkPad X1 Yoga convertible laptops as well as 4,500 ThinkVision P27h-20 monitors, all certified as offset. Furthermore, LVM will have the order delivered from one of Lenovo’s global manufacturing sites in China via train rather than plane, substantially reducing emissions from shipping.

Lenovo is also working to allow business customers to retrospectively offset purchases made within the last three years, where data is available.

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