Sky has launched its Sky Zero Footprint Fund, with the £2m campaign aiming to inspire change and help fast-track sustainable initiatives.

Established as part of its Sky Zero campaign to be net-zero carbon by 2030, the new initiative will support brands that are committed to driving positive behavioural change and tangible impact towards a more sustainable future. Open to media agencies, creative agencies and brands, the fund will support businesses to accelerate and amplify their initiatives to change the world for the better through the power of TV and advertising.

Applications will be open from the 6 April until the 14 May. From all entries, ten brands will move forward to a live/virtual pitch with the judges. From this process, the five most creative and impactful ideas will go-on to share the £2m prize of media value. Each business is guaranteed at least £250,000 with the best and strongest execution securing £1m for its campaign.

Share Story: