Employees at insurer Liberty Specialty Markets (LSM) have set a new Guinness World Record for the largest online video chain passing a water bottle.

The new world record was officially confirmed by Guinness World Records on 7 June and raised a total of £1,500 for WaterAid. 709 global LSM staff took part by filming themselves virtually handing over a bottle of water from one to another. The footage was then combined into a single film. The previous world record was 464 people.

LSM bought the bottles used for the challenge from Ocean Bottle, who create reusable bottles that are fully recyclable, made from stainless steel and recycled ocean-bound plastic. Each bottle funds the collection of 11.4 kgs of ocean-bound plastic and in total the bottles purchased by LSM funded the collection of over 11,000 kgs of ocean plastic, the equivalent of one million plastic bottles.

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