Amazon has launched its Climate Pledge Friendly programme, which identifies sustainable products on the internet retailing site.

Starting in US, customers will now see the Climate Pledge Friendly badge on more than 25,000 products, which will make it easier to identify which products are helping to preserve the natural world, such as through reducing the carbon footprint of shipments to customers. The products are evaluated on the basis of external sustainability certifications including Fairtrade, the Carbon Trust FSC and rainforest Alliance, as well as Amazon’s own Compact by Design certificate.

“It’s fantastic to see Amazon helping shoppers to find sustainable products more easily. Fairtrade is committed to supply chain transparency and environmental protection, and we are therefore delighted to be involved in Amazon’s Climate Pledge Friendly programme” said Darío Soto Abril, CEO of Fairtrade International. “I look forward to seeing it launch in the US and hope it will encourage even more brands to source more sustainably and certify their products, for the benefit of farmers, workers and our shared planet.”

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