IKEA Sweden is offering an electricity subscription service to consumers for the first time, starting with the Swedish market.

IKEA has stated that through the STRÖMMA service it wants to build a global energy movement together with co-workers, customers and partners and by 2030 have attracted more than one billion people.

“At IKEA, we want to become fully circular and climate positive by 2030, built on renewable energy and resources. We believe the future of energy is renewable and we want to make electricity from sustainable sources more accessible and affordable for all”, said Jan Gardberg, new retail business manager, Ingka Group.

Through the STRÖMMA offer in Sweden, customers can buy certified electricity from solar and wind, and use an app to track their own electricity usage. Customers who have already bought solar panels from IKEA can also track their own production in the app and sell back the electricity they don’t use themselves.

IKEA already offers solar panels to customers in 11 markets, with the ambition to enable customers in all Ingka Group markets to use and generate more renewable energy through our energy services by 2025.

“IKEA is a home furnishing company, and we want to make it easier for more people to live a more sustainable life at home. Today we offer smart and energy efficient products and services that contribute to prolonging the life of products, reducing waste, saving water, and eating more healthily, as well as reducing electricity usage. Providing solar and wind power at a low price to more people feels like the natural next step on our sustainability journey”, commented Bojan Stupar, sales manager IKEA Sweden.

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