Superdrug charts progress

Superdrug has committed itself to a long-term sustainability programme, even wider community support and greater customer connection as the company launches its first CSR report.

The release of the report coincides with Superdrug’s business-wide CSR campaign Doing Good Feels Super which runs this month across all internal and external communication channels, including in-tore, digital, PR and social.

Head of the CSR committee Nigel Duxbury explained: “The report details the great progress we have made so far across all of our strategic pillars, but also recognises that we’re on a CSR journey. I’m delighted to say that we have set some strong targets for the next five years and are also close to finalising 10 year targets above and beyond our 2025 commitments.”

Key achievements within the report include the company being the first health and beauty retailer in the UK to join the New Plastics Economy Global Commitment and a partnership with Marie Curie that since 2013 has raised an £6m for the charity so far.

Going forward, the company will introduce 100 per cent reusable, recyclable or compostable packaging by 2025 and 100 per cent of paper used in packaging will be certified sustainable, continued activity with Superdrug’s charity partners Marie Curie and Beauty Banks, and the launch of key ethical beauty initiatives including a ‘donate your points’ scheme, charity fundraising events and immersive window takeovers in key stores.

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