The Personal Finance Society is working with ITN Productions on a programme exploring the importance of competent financial planning in a post-pandemic world.

Slated for launch in November, the programme promises to demystify personal finance, covering financial education, responsible financial management for greater consumer outcomes, rebuilding savings, insightful planning, protection and later life planning. It will also explore ways to improve outcomes for the most vulnerable and to engage with the younger generation.

Anchored by an ITN Productions presenter, Building Financial Resilience will provide a platform to raise awareness and understanding of the profession, highlight good practice and knowledge plus it will shine a spotlight on significant contributions to societal advancements.

The programme will combine key sector interviews, informative news items and sponsored editorial profiles, forming part of a wider communications campaign featuring Personal Finance Society members and professional partners.

Sarah Lord, president of the Personal Finance Society, said: “The economic impact of Covid-19 is huge and has highlighted how financial planning and having protection in place is vital if consumers are to overcome the risks they face in a post-pandemic world.

“While we may all be hoping to get back closer to our pre-Covid way of life in the weeks, months and years to come, we are pleased to work with ITN to explore how the profession is making sure we don’t just return to factory settings and build back our financial resilience better.”

Nina Harrison-Bell, head of ITN Productions Industry News added: “We are excited to be working with PFS to make a programme that raises awareness of the importance of the financial planning sector to individuals and society. We hope the programme encourages debate and knowledge sharing amongst leaders within the profession and encourages individuals to take ownership of their financial futures.”

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