Lloyds partnerships to offer emotional support

A new initiative from Lloyds Banking Group and We Are Digital will provide a specialist phone line to help up to 20,000 customers access the internet during the pandemic.

The partnership will also deliver up to 2,000 tablets to over 70s who don’t have a suitable device to access the internet as part of its pilot phase. Local branch and telephony teams across Lloyds Bank, Halifax and Bank of Scotland will contact those customers most in need of the initiative and help users learn skills to help with everyday digital tasks such as online shopping and connecting virtually with family and friends, as well as online banking.

Lloyds will also work with The Silver Line, partner to Age UK, to offer a 24/7 helpline and friendship services to those aged 55 and over who may be feeling lonely or isolated. The Silver Line has experienced a huge increase in calls since the outbreak of COVID-19 and this funding will help them meet this demand, and will be providing more support to long-term charity partner Mental Health UK.

Fiona Cannon, sustainable business director, Lloyds Banking Group, said: “For many right now, staying connected and accessing vital services is difficult – and for those experiencing isolation, this also can have profound effects on their mental health. That’s why we believe offering practical and emotional support through initiatives such as these is so important in helping our vulnerable customers to feel more connected and in control. This is just one of the ways we are making it that bit easier for our customers to manage their finances and mental health during the current crisis.”

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